- 2026
- 3 Jul 2026 llms.txt: what the file does, what Google says about it — and when you should create one
The complete guide to llms.txt: origin, structure, Google's official position, what the data shows about its use and who the file really pays off for — with my own analysis of 2,041 source domains, an example and practical steps.
- 29 Jun 2026 Google ends the June spam update in two days — and the forums report more spam, not less
The June 2026 spam update was over in two days. Why the loud complaints about traffic drops and rising spam are not yet a data picture, and what you should really check instead of forum panic.
- 2025
- 12 Aug 2025 Google Search Central APAC 2025: what really counts in SEO practice
A sober look back at Google Search Central Live APAC 2025 — the points that make a measurable difference in day-to-day SEO.
- 30 Jun 2025 Crawl budget: how HTTP status codes affect your SEO ranking
Why HTTP status codes govern crawl budget and how clean status-code management noticeably raises crawling efficiency.
- 18 May 2025 Why keyword research can distort your SEO strategy
Classic keyword research often optimizes for volume instead of value and thereby distorts the whole strategy. How to avoid it.