Selected work

SEO & AI visibility that makes complex markets clearer and more visible.

Three case studies with concrete starting points, decisions and results from SEO and organic growth.

B2C Comparison Portal · Payments & Financing

Better positions and more organic clicks for a B2C finance portal

A B2C comparison portal for payment and financing solutions set out to grow organically in Germany's tightly contested market. Through transaction-focused payment-method landing pages and structured data, the average Google position in the core market rose from 16.9 to 13.0, with around 190,000 clicks in six months (+10%) and near-identical impressions.

16.9 → 13.0 · Avg. Google position in the core market

Google Search Console trend for the B2C comparison portal

Swiss Online Retailer · Cross-Lingual SEO

From page 2 into the top 6: the French version of a Swiss shop

A Swiss online retailer was letting its French version run below its worth: average position 16.4, effectively page 2. Through a standalone language and category structure it reached the top 6, and the tracked category and product pages grew by 58 percent to around 85,000 organic clicks.

16.4 → 5.7 · Avg. position of the French version

Google Search Console trend for the French language version of a Swiss online retailer

White-Label SEO · Performance Marketing Agency

White-label SEO: 15 clients, 99% ticket SLA, 50% gross margin, without an in-house SEO team

A performance marketing agency in the DACH region had 15 live SEO client projects but no in-house SEO team. Through standardized services, automated routines, and a ticket-based white-label operating model, 99% of tickets were closed within the SLA and a 50% gross margin was reached.

99% · 50% · Ticket SLA · gross margin

White-label SEO operating model for a performance marketing agency with 15 client projects, 99 percent ticket SLA and 50 percent gross margin